Fractional Marketing Leadership

Your Fractional CMO.

Senior-level marketing strategy and execution — without the cost, commitment, or overhead of a full-time executive. Embedded in your business. Accountable for results.

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The Model

Marketing Leadership
On Your Terms

A Fractional CMO gives you access to C-suite marketing leadership on a part-time, project, or contract basis. You get the experience, strategic vision, and hands-on execution of a seasoned marketing executive — calibrated precisely to what your business needs right now.

This isn't a consultant who delivers a deck and disappears. It's an embedded partner who attends your meetings, leads your marketing function, builds your team, and executes your growth strategy — month after month.

Most companies don't need a full-time CMO at $200K+ per year. They need someone who can step in, take ownership, and drive real results. That's exactly what Fontecilla Marketing delivers.

The Value Proposition
Big-Agency Firepower. Boutique Accountability.
You get a creative-first strategist with over a decade of cross-industry experience — without the agency markup, the account manager layer, or the revolving-door staff.
10+
Years Leading Brands
100+
Projects Delivered
∞
Creative Ambition
Right Fit

Built for
Ambitious Companies

Not every business needs a fractional CMO — but for those who do, the difference is dramatic. Here's who benefits most.

01
Launch
New Brands and Product Lines

Launching something new requires strategic clarity from day one — positioning, naming, visual identity, go-to-market. We've done it across industries. We know what works.

02
Startups
Past Product-Market Fit, Ready to Scale

You've validated the idea. Now you need a real marketing strategy — not guesswork. A fractional CMO builds the engine that scales your growth without burning your runway.

03
SMBs
Growing Businesses Without Marketing Leadership

You have a team executing tactics but no one owning the strategy. We step in as your marketing leader — setting direction, building systems, and holding the team accountable.

04
Transition
Companies Between CMOs or Rebranding

Lost your CMO? Pivoting your brand? Going through M&A? A fractional CMO keeps the marketing function running and strategic while you sort out the long-term plan.

05
Agencies
Agencies Needing a Creative Strategy Partner

Need to punch above your weight on a major client? We work white-label alongside agencies that want senior creative strategy without adding full-time overhead.

06
Budget-Smart
Budget-Conscious Leaders Who Don't Want to Compromise

The fractional model exists because great marketing leadership shouldn't require a $200K salary. You get the real thing — experienced, embedded, and invested in your success.

Why Fontecilla Marketing

Creative Meets
Strategic.

Cross-Industry Depth

Experience across consumer brands, hospitality, fitness, professional services and more — we tailor strategy to fit your market.

Creative + Strategic

Most CMOs think strategically but can't design. Most designers can't think strategically. We do both — under one roof.

AI-Powered Tools

We integrate cutting-edge AI into content, strategy, and analysis — giving you big-agency capability at a fraction of the cost.

No Ego, All Results

We leave the ego at the door. Our only agenda is helping you succeed — which means telling you what you need to hear, not what sounds good.

Deliverables

What's
Included

Every engagement is scoped to your specific needs and goals. Below is the full range of what your fractional CMO brings to the table — from high-level strategy to hands-on execution.

"I don't just hand you a strategy document. I stay at the table and help you execute it — week after week."

— Camilo Fontecilla, Founder & Fractional CMO
Strategy
Marketing Audit & Assessment
Brand Positioning
Annual Marketing Roadmap
Competitive Analysis
Channel Strategy
Go-to-Market Planning
Brand & Creative
Brand Identity Direction
Messaging & Voice
Visual Standards
Campaign Creative
Content Strategy
Leadership
Marketing Team Leadership
Agency & Vendor Management
Hiring & Onboarding Support
Budget Management
Cross-Functional Alignment
Board & Stakeholder Reporting
Performance
KPI Framework & Dashboards
Campaign Reporting
Digital Marketing Oversight
SEO & Content Optimization
AI-Powered Content Tools
The Process

From Day One

01
Week 1–2
Discovery & Audit

We start with a deep dive. Business goals, competitive landscape, existing marketing assets, team capabilities, and current performance data. No assumptions — just clear-eyed assessment.

02
Week 2–4
Strategy & Roadmap

With the full picture in hand, we develop a prioritized marketing strategy: positioning, messaging, channel mix, and a 90-day roadmap. Presented to leadership. Refined together. Then we execute.

03
Ongoing
Execution & Leadership

This is where most consultants stop — we're just getting started. We lead your marketing team, direct vendors and agencies, produce creative, and drive campaigns forward every single week.

04
Monthly
Measure & Optimize

Data-driven iteration. Monthly reporting against KPIs, campaign performance analysis, and strategic recalibration. You always know what's working, what isn't, and what's next.

Engagement Models

Choose
Your Level

Every business is different. These are starting points — all engagements are scoped and priced based on your specific needs and goals.

"It's easy to get stuck looking inward — focused on the day-to-day, unable to see your own company the way the world does. That's exactly when a fresh set of eyes makes all the difference. I help you define the impression you make, and make sure it's the right one."

Camilo Fontecilla
Founder & Fractional CMO

Ready to level up
your marketing?

Schedule a Discovery Call