Strategic Roadmaps

A Plan That Works.

Marketing that compounds over time. We build you a clear, actionable strategy — then you decide how much of the execution you want us to handle.

There's more stuff

Strategy First.
Always.

Most businesses don't have a marketing problem — they have a direction problem. They're producing content, running ads, updating social media, but none of it is connected to a coherent strategy. The result is effort without momentum.

A Fontecilla Marketing plan changes that. We audit where you are, define where you want to go, and map out exactly how to get there — broken into clear, prioritized steps you can actually act on.

The best part? You control the execution. Take the plan and run with it in-house, hand it all back to us, or find a hybrid that fits your budget and bandwidth. We're flexible because your business is unique.

1
Free Consultation

We start with a no-pressure conversation about your business, your goals, and your current marketing situation. No forms, no decks — just a real conversation.

2
Audit & Discovery

We dig into your brand, your competitors, your market, and your current assets. This is where we find the gaps and the opportunities.

3
Plan Delivery

You receive a detailed, phased marketing roadmap with clear priorities, actionable steps, and measurable milestones — built for your specific goals and timeline.

4
Execution — Your Call

Implement it yourself, bring us in to execute, or something in between. We're here however much — or little — you need us.

Pick Your
Plan.

All plans start with a free consultation. Pricing is scoped after we understand your business — every engagement is custom.

Starter
6
Month Plan

Perfect for businesses that need clarity fast. A focused sprint to establish your brand voice, identify your key channels, and build momentum from a standing start.

  • Full brand & marketing audit
  • Competitive landscape analysis
  • Brand positioning & messaging
  • Channel strategy (2–3 key channels)
  • 90-day action plan with milestones
  • Content & campaign direction
  • Mid-point check-in & adjustment
  • Final review & next-step recommendations
Start the Conversation
Long-Term Partner
2+
Year Partnership

For businesses committed to building something lasting. A multi-year engagement lets us go deep — evolving your strategy as your business grows, adapting to market shifts, and building a real competitive advantage.

  • Everything in the 1-Year Plan
  • Multi-year growth roadmap
  • Ongoing strategy evolution
  • Priority access & faster turnarounds
  • Team coaching & training
  • New market & product launch support
  • Brand evolution planning
  • Annual brand & market refresh
  • Preferred pricing on all services
  • Dedicated strategic partnership
Start the Conversation

Ready to build
your plan?

Book a Free Consultation

You Choose
How Involved We Are.

Every plan is a strategy document you own. What happens next is entirely up to you.

01
In-House
You Take the Wheel

You receive the full plan and execute it with your internal team. We're available for questions and check-ins, but the day-to-day is yours. Ideal for businesses with strong in-house capacity who just need the strategic direction.

02
Hybrid
We Share the Load

You handle what you're good at, we handle the rest. Maybe you've got a great social media person but need us for campaigns, design, and content. We scope exactly what makes sense and work alongside your team.

03
Full Service
We Handle Everything

From strategy to execution, we own the marketing function. You stay focused on running your business while we build and run your marketing engine. Think of us as your outsourced marketing department.

"A marketing plan without execution is just a document. Execution without a plan is just noise. The magic is in having both — and the discipline to follow through."

— Camilo Fontecilla, Founder